PROJECTS
Thesis
The hardest thing to brand is yourself.
-Thank god. What a boring life would be to be stuck with a constant identity.
In the version of my corporate self creating ideas and crafting them is where
my passion lives.
From concept to pitch to pre/during/post production I’m present in every
step of the way.
In the version of my non-corporate self I found myself expressing creativity through AI -you've seen some already ((; Previous versions expressed through playing music, graffiti and skateboarding.
Photography as a constant in my life.
Through advertising I found so many ways to explore it, bend it, animate it and bind it with copy. At the end what I was left with was more than a message
-it is a sentiment.
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And sentiments are eternal.
Recognition
- Cannes Lions - Shortlist Glass: The Lion for Change - The Vulva Spaceship
- Cannes Lions - Shortlist Social & Influencer - The Vulva Spaceship
- Cannes Lions - Shortlist Content Creation & Production - The Vulva Spaceship
- ADC Awards (The One Club) - Silver Cube - Product Design / Innovation - The Kia Instrument
- ADC Awards (The One Club) - Bronze Cube - Product Design / - The Kia Instrument
- ADCE (Art Directors Club of Europe) - Equal Star / Gold - The Vulva Spaceship
- ADCE - Gold - Brand Experience / PR / Events - The Vulva Spaceship
- ADCE - Gold - Interactive & Mobile / Social Media Campaigns - The Vulva Spaceship
- ADCE - Gold - Interactive & Mobile (Non-Profit / Public Service / NGO) - The Vulva Spaceship
- ADC Germany - Grand Prix - The Vulva Spaceship
- ADC Germany - Finalist- Print / B2C - IKEA Cats
- ADC Germany - Finalist- Print / Craft / Illustration - IKEA Cats
- The One Show - Silver Pencil - The Vulva Spaceship
- The One Show - Bronze Pencil - The Vulva Spaceship
- The One Show - Merit Award - Public Relations / Current Event Response - The Vulva Spaceship
- The One Show - Merit Award -Interactive, Online & Mobile / Online-Only Video - The Vulva Spaceship
- The One Show - Merit Award - Cultural Driver / Popular Culture Impact - The Vulva Spaceship
- ADC Awards (The One Club) - Merit Honor - Interactive / Social Media Campaign - The Vulva Spaceship
- Clio Awards - Bronze - The Vulva Spaceship
- AdForum / Ads of the World - Kia Every Four Years
Career Timeline
ART DIRECTION •INNOCEAN BERLIN• 2021-2025
ART DIRECTOR •DDB BERLIN• 2020-2021
JR. ART DIRECTOR •DDB BERLIN• 2018-2020
CREATIVE STRATEGIST •META HAMBURG• 2018
CREATIVE INTERN •DDB BERLIN• 2018
CREATIVE INTER •GRAY NYC• 2017
Milestones
Watch with Grandma my ad in TV.
See my work get shared by randoms.
See my work get copied.
Win a Grand Prix.
Do a Stand up Comedy show.
Made the client say “I love you”.